Institutional · December 13, 2021
Nike acquires NFT studio RTFKT
Price at event
$46,731
Today
$73,594
Since then
×1.6
On December 13, 2021, Nike announced it had acquired RTFKT, a digital-first studio known for virtual sneakers, NFT collectibles, and the CloneX avatar project with Takashi Murakami. Terms were undisclosed, and the deal was treated as proof that a Fortune 500 consumer giant was betting on metaverse footwear. Nike quietly wound the brand down in late 2024, but at the time it was a marquee signal of corporate NFT ambition.
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